Patch NYC at Shops at Target

photo via Target

I went to a fun event last night in Boston celebrating Patch NYC's upcoming product release that's part of Target's Shops at Target initiative. Target has "targeted" (bad pun intended) small and unique fashion and home decor boutiques around the country and works with them to create a line of products to be sold exclusively for a limited time in all Target stores and online.

photo via Patch NYC

Boston's Patch NYC is a tiny, off the beaten path shop, owned by Don Carney and John Ross - who founded the shop in New York and relocated it to Boston's trendy So. End in 2010. (As an aside, I worked in the So. End in the 1980's when it was definitely NOT trendy and am jealous of the vibrancy there today). John and Don design and manufacture their wares specifically for their shop and to wholesale to other boutiques. I'd never been to the store, but was enchanted by the eclectic offerings that are a little retro, a lot stylish and very witty. And, I will say that the Target collection (50 or so items) adhere perfectly to their aesthetic.

The lovely Jaime Derringer of Design Milk hosted the launch party last night at Patch NYC in Boston.

A great crowd for the party outside the Patch NYC boutique.

The above montage features a few of the smaller items from the Patch NYC shop in Boston. So cute.

And these products above are from the Shops at Target collection - equally as cute! The small details are what really appeal to me such as the doe on top of the cookie jar (top right) and the fabulous wood pecker lamp with branches shade (bottom right). And I think my favorite piece is the owl candelabra. How cute is the tiny owl sitting among the tapers. The detail is amazing. So totally going to own this one!