A very smart business woman, who was also a client, told me once that the best time to ask for a reference or referral is in the middle of a project, or business deal, while the client is still happy with the process and before anything major can go wrong. And, as we all know, something always goes wrong.
For some of us, asking for references is easy and yet for others it's a terrifying prospect. It's important to keep in mind that your current client may have checked out your references before hiring you and they probably won’t be surprised to be asked to provide one as long as they are happy with the job you're doing.
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